Internet marketing has become an increasingly profitable and easy-to-use strategy for all kinds of businesses, whether you depend entirely on online sales or have a small brick-and-mortar shop. Of course, finding good information about what constitutes truly effective internet marketing, can be quite a challenge. There are, however, fantastic go-to sources in the form of informative books to help beginners and well-versed marketers ensure the best outcome from their internet marketing.
These are all hand-picked books that provide great insight into effective internet marketing, from learning the ropes of SEO to making sure you are doing the best to market on major social media networks.
1. Search Engine Optimization (SEO): An Hour a Day by Jennifer Grappone
A go-to source for many SEO consultants and business professionals, this book provides some of the most comprehensive and up-to-date practices in SEO to make sure you’re following an effective internet marketing strategy. SEO also works hand-in-hand with creative website design, which is another key element to effective online marketing.
2. Convert!: Designing Web Sites To Increase Traffic and Conversion by Ben Hunt
A personal favorite of mine, this particular book is the perfect companion when it comes to creating and designing highly engaged and innovative websites to bring in high monthly traffic numbers. A website is just as much a brand identity as a business’s logo or tagline, and creative website design is a delicate balance of science and art. Convert! is easy to read and doesn’t require tons of technical knowledge beforehand.
3. Likeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen
Let’s face it, big social networks like Facebook and Twitter are essential for any sort of online marketing plan. To have the most effective strategy, you need to go beyond a creative website design and make sure your social media posts are engaging and shareable. Unfortunately, that can also prove to be challenging for most businesses. This book takes the hassle out of social media engagement and will help your business become a Facebook, Twitter and LinkedIn master!
4. The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social by Jay Baer
Effective internet marketing means changing your business both internally and externally and The NOW Revolution helps with creating a culture of sharing and social media within your business to make effective internet marketing even easier. You see, social media and online marketing isn’t just a team of marketers (or even a single person), but, needs to be integrated with the rest of the departments in the business, no matter how small.
5. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by C.C. Chapman
Ann Handley is one of the most prominent figures in online marketing, especially when it comes to written content. Her advice has helped thousands (perhaps even millions!) of people to create killer content and marketing strategies for a high ROI and user retention. Her book is a must read for anyone serious about effective internet marketing and creative website design, especially in the realm of blogging and online articles.
Effective internet marketing doesn’t have to be an exclusive service for larger businesses with bigger marketing budgets, as the internet has effectively leveled the playing field so that all businesses can generate customers and revenue online. Check out our 7 Steps to Effective Website Marketing post to lean more. Happy reading!