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- Inbound Marketing Services: A 2013 Review
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Author Archives: Asa Shatkin
As with any business investment, the question with SEO packages is not what you’ll spend, but how it will pay off. Part of your overall inbound marketing strategy, SEO kicks your website to the next level by improving the “discoverability” of your website in a search engine’s organic (non-paid) results. There’s a reason it’s called “Google” […]
In the never-ending quest to break out of the crowd and attract customer attention, click-throughs, phone calls, loyalty and what-have-you, a year can make a big difference. The last 12 months have seen evolution in marketing ideas and tactics. Some of the following examples you can put to work now – others are thought-starters that […]
Everyone, it seems, has a marketing strategy. Trouble is, the Internet in general – and inbound marketing in particular – evolves so quickly that last year’s innovative marketing ideas are this year’s been-there-done-that. Still, when you’re talking about using the Internet to identify, reach out to and engage the people most likely to respond to […]
For anyone with even a passing interest in inbound marketing services and how business gets done these days, HubSpot’s Annual Executive Review of Inbound Marketing Trends and Tactics (aka 2013 State of Inbound Marketing) is a must-read. In the 2013 edition, HubSpot – the industry’s leading voice in marketing software and the folks who coined […]
Just like regular email, an email newsletter needs to have a raison d’être – a reason to be – otherwise, it’s just spam fodder. If you have your heart set on a dynamite, once-a-week email newsletters, you better make sure you have enough interesting content to populate it. For B2Cs, the weekly or bi-weekly email newsletter is a natural […]
Great inbound marketing is seldom an accident and always an inspiration. When you look at a few of the eureka moments realized by five organizations, you begin to realize not just the power of the message, but the importance of keeping the lines of communication open between you and your online audience. What Elements Contribute […]
As the reigning king of the search engine universe, Google goes to great lengths to keep less-than-valuable content – I believe “crap” is the technical term – off its results pages. Penguin and Panda stalk the Internet for keyword-stuffed phrasing, and content with black-hat linking tactics feel the wrath of lowered page rankings. So as […]
Your photography speaks of you and your brand.
So … how much does a website cost? We’ve been building websites since the mid-90′s, so we know a little about the factors that influence the price of a website; core functionality, number of pages, the platform and (development) language it is built in, how flexible it is, whether it is responsive (mobile phone/tablet friendly). Let’s […]
Cost effective SEO (Search Engine Optimization) isn’t difficult to find and many companies include an SEO component as part of their marketing software. I’ve reviewed my favorites here so you’ll get a sense of what out there in the market and what the tools cost. Really Cost Effective SEO HubSpot, the guru of inbound marketing, markets […]
Thanks to the Fort Lauderdale WordPress Meetup for the opportunity to present “Inbound Marketing & WordPress” at Nova Southeastern University. The audience asked some tough questions and was eager to learn about inbound. This presentation focused on using WordPress for inbound marketing and highlights two case studies (drstonedds.com and shebangdesign.com) and important inbound milestones. Slides and […]
Website functionality has evolved beyond the UI (user interface). It’s all about the UX – the user experience. Visually stunning websites draw you into their world, and give you a reason to stay there awhile. Some of the highly conceptual designs described below may not be a good idea for your business-oriented site … but what a […]
A once-a-month blog, lonely Twitter feed or on-again/off-again email blast does not an inbound marketing campaign make. Though inbound is the premier strategy for reaching people in the digital marketplace, it’s easy for a novice to get lost in the weeds among the best practices and daily tasks. And though it may be tempting to […]
Effective online marketing blogs run the gamut of topics and approaches, and the word “effective” is subjective: a blog that is spot on for you may bomb with someone else. But the best blogs all share common elements – they’re easy to understand, crafted by experts and make you want to come back for more. […]
With over 50% of the NFL database comprised of mobile email users, a responsive design email template was created for this newsletter to make it mobile-friendly – and easy view and scroll with a touch of a finger.
Email marketing is here to stay. In fact, it’s such an important part of online marketing that 59% of B2B marketers say email is the most effective channel in generating revenue. But which business had the best email marketing campaigns of 2012? Who was the top dog when it came being the most read and […]
If there’s one thing you can count on every December, it’s those year-end “best of” lists. I’m not one to follow such obvious December trends – I’m giving you my Innovative Internet Marketing list in January! So without further ado, here are some of my picks as the best internet marketing campaigns of 2012. The “So Simple […]
Yes, we know—your website is your baby. And we all believe our baby is the most beautiful, perfect baby on earth. Your baby eats rainbows and poops diamonds. It can do no wrong. But in the real world of creative website design, flaws and oversights both great and small can change the way people perceive […]
Creating (or redesigning) a website is definitely a team effort. So when it’s time to hire a web designer, seek out one who understands inbound marketing, SEO, the power of a blog and social media, email lead nurturing, and is ready to support your long-term marketing goals. What should your website designer know? 1. How […]
Create a great call to action by being noticeable, showing a clear path and repeating your appeal. Use presumptive language and test variants to increase conversion.
Microsoft is doing a great job at poking fun of themselves with their “Browser You Loved to Hate Campaign.” Striving to suck less could help make the software maker a real winner in the browser wars. When IE 9 Launched, the company launched a parody video that focused on a tech-savvy guy taking pokes at […]
76% of top performers utilize lead nurturing for their marketing campaigns. And focused nurturing shows significant time and cost savings.
If you’re looking for cost effective SEO (Search Engine Optimization) to improve your search rank and traffic, WordPress is one of the best free tools available. WordPress is the most popular content management system in the world, and is currently used by over 16% of Alexa Internet’s top 1 million websites. It’s estimated that 22% of […]
Did you know that 97% of consumers use on-line searches to research local services? Having a healthy on-line presence is a necessity for growing a dental practice, but how do you improve your practice’s on-line search results with focused SEO for dentists? 1. Submit your URL Once you have a website, submit the address to […]