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Author Archives: Asa Shatkin
9 Kick-Ass Email Newsletters
Just like regular email, an email newsletter needs to have a raison d’être – a reason to be – otherwise, it’s just spam fodder. If you have your heart set on a dynamite, once-a-week email newsletters, you better make sure you have enough interesting content to populate it. For B2Cs, the weekly or bi-weekly email newsletter is a natural [...]
5 Examples of Great Inbound Marketing
Great inbound marketing is seldom an accident and always an inspiration. When you look at a few of the eureka moments realized by five organizations, you begin to realize not just the power of the message, but the importance of keeping the lines of communication open between you and your online audience. What Elements Contribute [...]
Everything you need to know about Google Authorship
As the reigning king of the search engine universe, Google goes to great lengths to keep less-than-valuable content – I believe “crap” is the technical term – off its results pages. Penguin and Panda stalk the Internet for keyword-stuffed phrasing, and content with black-hat linking tactics feel the wrath of lowered page rankings. So as [...]
How Much Does a Website Cost?
Your photography speaks of you and your brand.So … how much does a website cost? We’ve been building websites since the mid-90′s, so we know a little about the factors that influence the price of a website; core functionality, number of pages, the platform and (development) language it is built in, how flexible it is, whether it is responsive (mobile phone/tablet friendly). Let’s [...]
Cost Effective SEO: Finding What Works for You
Cost effective SEO (Search Engine Optimization) isn’t difficult to find and many companies include an SEO component as part of their marketing software. I’ve reviewed my favorites here so you’ll get a sense of what out there in the market and what the tools cost. Really Cost Effective SEO HubSpot, the guru of inbound marketing, markets [...]
Inbound Marketing with WordPress: Presentation at Fort Lauderdale WordPress Meetup
Thanks to the Fort Lauderdale WordPress Meetup for the opportunity to present “Inbound Marketing & WordPress” at Nova Southeastern University. The audience asked some tough questions and was eager to learn about inbound. This presentation focused on using WordPress for inbound marketing and highlights two case studies (drstonedds.com and shebangdesign.com) and important inbound milestones. Slides and [...]
10 Examples of Visually Stunning Websites
Website functionality has evolved beyond the UI (user interface). It’s all about the UX – the user experience. Visually stunning websites draw you into their world, and give you a reason to stay there awhile. Some of the highly conceptual designs described below may not be a good idea for your business-oriented site … but what a [...]
How to Hire an Inbound Marketing Consultant
A once-a-month blog, lonely Twitter feed or on-again/off-again email blast does not an inbound marketing campaign make. Though inbound is the premier strategy for reaching people in the digital marketplace, it’s easy for a novice to get lost in the weeds among the best practices and daily tasks. And though it may be tempting to [...]
10 Popular and Effective Online Marketing Blogs
Effective online marketing blogs run the gamut of topics and approaches, and the word “effective” is subjective: a blog that is spot on for you may bomb with someone else. But the best blogs all share common elements – they’re easy to understand, crafted by experts and make you want to come back for more. [...]
Best Email Marketing Campaigns of 2012: Mobile Tops the List
With over 50% of the NFL database comprised of mobile email users, a responsive design email template was created for this newsletter to make it mobile-friendly – and easy view and scroll with a touch of a finger.Email marketing is here to stay. In fact, it’s such an important part of online marketing that 59% of B2B marketers say email is the most effective channel in generating revenue. But which business had the best email marketing campaigns of 2012? Who was the top dog when it came being the most read and [...]
[Video] The Most Innovative Internet Marketing Ideas of 2012
If there’s one thing you can count on every December, it’s those year-end “best of” lists. I’m not one to follow such obvious December trends – I’m giving you my Innovative Internet Marketing list in January! So without further ado, here are some of my picks as the best internet marketing campaigns of 2012. The “So Simple [...]
5 Steps to Creative Website Design (That Doesn’t Suck)
Yes, we know—your website is your baby. And we all believe our baby is the most beautiful, perfect baby on earth. Your baby eats rainbows and poops diamonds. It can do no wrong. But in the real world of creative website design, flaws and oversights both great and small can change the way people perceive [...]
10 Reasons to Hire a Web Designer Who is a Marketing Superhero
Creating (or redesigning) a website is definitely a team effort. So when it’s time to hire a web designer, seek out one who understands inbound marketing, SEO, the power of a blog and social media, email lead nurturing, and is ready to support your long-term marketing goals. What should your website designer know? 1. How [...]
[Infographic] Effective Internet Marketing
This infographic details the prevailing trends for for effective online marketing, with some strong numbers to support each channel.
Build an Effective Call to Action! Just Do It!
Create a great call to action by being noticeable, showing a clear path and repeating your appeal. Use presumptive language and test variants to increase conversion.
Microsoft Doing a Great Job of Sucking Less
Microsoft is doing a great job at poking fun of themselves with their “Browser You Loved to Hate Campaign.” Striving to suck less could help make the software maker a real winner in the browser wars. When IE 9 Launched, the company launched a parody video that focused on a tech-savvy guy taking pokes at [...]
Simple SEO: Top 10 SEO Books to Sharpen Your Marketing Know-How
Aaahhhhhh … nothing better on a saturday night than curling up with a cup of tea and a relaxing SEO book. Ok – not really (I’m more of a coffee guy), but these selections will keep you up to speed and maybe make your day-to-day online marketing more focused. This list looks at some of [...]
Social Media is a lot like Sex
A fun slideshare from HubSpot on, ahem, social media (everybody’s doing it):-)
Lead Nurturing Emails: How They Increase Marketing Effectiveness
76% of top performers utilize lead nurturing for their marketing campaigns. And focused nurturing shows significant time and cost savings.
Cost Effective SEO with WordPress
If you’re looking for cost effective SEO (Search Engine Optimization) to improve your search rank and traffic, WordPress is one of the best free tools available. WordPress is the most popular content management system in the world, and is currently used by over 16% of Alexa Internet’s top 1 million websites. It’s estimated that 22% of [...]
SEO for Dentists: Focus on Local Search, a Blog and Google Plus
Did you know that 97% of consumers use on-line searches to research local services? Having a healthy on-line presence is a necessity for growing a dental practice, but how do you improve your practice’s on-line search results with focused SEO for dentists? 1. Submit your URL Once you have a website, submit the address to [...]
Online Marketing Techniques: Inbound vs. Outbound Marketing
Online Marketing Techniques: It seems like everywhere you look marketing strategists are hard at work. Their goals are multi-faceted; attract customers, sell the product, generate leads, and show a proven ROI. And there are two popular schools of thought on how to meet these goals successfully; outbound and inbound marketing techniques. A lot of marketing [...]
SEO for Dentists: From Print to Inbound Marketing
In January of 2011, Shebang developed a website with Dr. John Stone, DDS, a leading Ft. Lauderdale dentist and prosthodontist. At the time, Dr. Stone’s office was advertising in the local phone book and the phone book also managed their pay-per-click campaigns (Google AdWords).
Create Killer Landing Pages That Work
Many small businesses make the big mistake of sending traffic to their home page and assuming customers will discover promotions and services by exploring their website. According to MarketingSherpa’s Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page. For the most part, this [...]
Why Blog? How About 6.9 Times More Traffic to Your Website?
Internet business blogging has become serious business for amateurs and professionals alike; proof that content marketing is one of the the hottest trends in marketing (and will only continue to grow). Simply put, many businesses see high ROI from blogging and it creates traffic, leads, and keeps your business front and center with customers. Why Blog? [...]