Category Archives: Internet Marketing Ideas

SEO Packages: What to Look For in a Provider

SEO Packages

20 September 2013, 12:18

Asa Shatkin

3 Comments

As with any business investment, the question with SEO packages is not what you’ll spend, but how it will pay off. Part of your overall inbound marketing strategy, SEO kicks your website to the next level by improving the “discoverability” of your website in a search engine’s organic (non-paid) results. There’s a reason it’s called “Google” […]

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8 Great Marketing Ideas from the Last 12 Months …

8 Marketing Ideas

6 September 2013, 12:11

Asa Shatkin

2 Comments

In the never-ending quest to break out of the crowd and attract customer attention, click-throughs, phone calls, loyalty and what-have-you, a year can make a big difference. The last 12 months have seen evolution in marketing ideas and tactics. Some of the following examples you can put to work now – others are thought-starters that […]

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Everything you need to know about Google Authorship

Google Authorship

10 May 2013, 12:10

Asa Shatkin

0 Comments

As the reigning king of the search engine universe, Google goes to great lengths to keep less-than-valuable content – I believe “crap” is the technical term – off its results pages. Penguin and Panda stalk the Internet for keyword-stuffed phrasing, and content with black-hat linking tactics feel the wrath of lowered page rankings. So as […]

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[Video] The Most Innovative Internet Marketing Ideas of 2012

Innovative internet marketing - tesco

13 January 2013, 21:59

Asa Shatkin

0 Comments

If there’s one thing you can count on every December, it’s those year-end “best of” lists. I’m not one to follow such obvious December trends – I’m giving you my Innovative Internet Marketing list in January! So without further ado, here are some of my picks as the best internet marketing campaigns of 2012. The “So Simple […]

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[Infographic] Effective Internet Marketing

Effective internet marketing

25 December 2012, 20:23

Asa Shatkin

3 Comments

This infographic details the prevailing trends for for effective online marketing, with some strong numbers to support each channel.

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Lead Nurturing Emails: How They Increase Marketing Effectiveness

Nurturing Your Marketing Leads with Email

8 November 2012, 10:46

Asa Shatkin

1 Comment

76% of top performers utilize lead nurturing for their marketing campaigns. And focused nurturing shows significant time and cost savings.

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Create Killer Landing Pages That Work

iTunes Landing Page

20 September 2012, 22:36

Asa Shatkin

1 Comment

Many small businesses make the big mistake of sending traffic to their home page and assuming customers will discover promotions and services by exploring their website. According to MarketingSherpa’s Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page. For the most part, this […]

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Why Blog? How About 6.9 Times More Traffic to Your Website?

Active Blogging gets More Traffic

9 September 2012, 22:37

Asa Shatkin

0 Comments

Internet business blogging has become serious business for amateurs and professionals alike; proof that content marketing is one of the the hottest trends in marketing (and will only continue to grow). Simply put, many businesses see high ROI from blogging and it creates traffic, leads, and keeps your business front and center with customers. Why Blog? […]

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SEO Tips: The Right Way to Do On-Page SEO

SEO Tips

3 September 2012, 22:32

Asa Shatkin

5 Comments

There is a lot of information out there about on-page Search Engine Optimization (SEO), and it can be difficult to figure out what is valuable and what is bunk. While SEO may seem like an area constantly changing with no room for “guidelines,” there are time-tested rules and a “right way” to do on-page SEO […]

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Inbound Marketing Consultants: 6 Reasons You Need One for Your Niche

Inbound Marketing for your Niche Busniess

14 August 2012, 18:38

Asa Shatkin

2 Comments

Inbound marketing, with its reliance on the thoughtful engagement of targeted consumers, is the perfect way to expand a niche business.

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The Essential Step-by-Step Guide to Internet Marketing

3 August 2012, 20:32

Asa Shatkin

0 Comments

Whether your business is just getting started with internet marketing or you just want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.

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7 Steps to Effective Website Marketing

Internet Marketing Resources

2 August 2012, 18:04

Asa Shatkin

4 Comments

Fundamental steps to effective internet marketing for generating leads and producing a positive return on your investment. Using these tools efficiently can reap fruitful results in a short period of time.

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5 Effective Internet Marketing Books You Need to Read

25 July 2012, 20:32

Asa Shatkin

0 Comments

These are all hand-picked books that provide great insight into online marketing, from learning the ropes of SEO to making sure you are doing the best to market on major social media networks.

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Creative Website Design: Planning Required

Website-Design-Checklist

17 July 2012, 02:01

Asa Shatkin

0 Comments

If you are building a new website, you can use this checklist to help answer the basic questions about esthetics and content and will get you thinking about implementing a website marketing plan once the site has launched.

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Effective Internet Marketing Techniques for Small Businesses

Effective Marketing Techniques for Small Businesses

14 July 2012, 20:31

Asa Shatkin

3 Comments

Many small businesses have little or no budget to advertise through traditional means like print and radio ads, phone book advertisements or direct mail. The good news is, businesses can use internet marketing techniques that present a greater return on their investment if they have an effective, search engine optimized website and focus on driving traffic […]

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