Category Archives: Effective Internet Marketing

SEO for Dentists: From Print to Inbound Marketing

Fort Lauderdale Dentist - Prosthodontist - Cosmetic Dentist, DDS

1 March 2015, 16:45

Asa Shatkin

5 Comments

In January of 2011, Shebang developed a website with Dr. John Stone, DDS, a leading Ft. Lauderdale dentist and prosthodontist. At the time, Dr. Stone’s office was advertising in the local phone book and the phone book also managed their pay-per-click campaigns (Google AdWords).

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9 Kick-Ass Email Newsletters

Email Templates

15 May 2013, 20:33

Asa Shatkin

0 Comments

Just like regular email, an email newsletter needs to have a raison d’être – a reason to be – otherwise, it’s just spam fodder. If you have your heart set on a dynamite, once-a-week email newsletters, you better make sure you have enough interesting content to populate it. For B2Cs, the weekly or bi-weekly email newsletter is a natural […]

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Best Email Marketing Campaigns of 2012: Mobile Tops the List

With over 50% of the NFL database comprised of mobile email users, a responsive design email template was created for this newsletter to make it mobile-friendly – and easy view and scroll with a touch of a finger.

25 January 2013, 11:16

Asa Shatkin

2 Comments

Email marketing is here to stay. In fact, it’s such an important part of online marketing that 59% of B2B marketers say email is the most effective channel in generating revenue. But which business had the best email marketing campaigns of 2012? Who was the top dog when it came being the most read and […]

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[Video] The Most Innovative Internet Marketing Ideas of 2012

Innovative internet marketing - tesco

13 January 2013, 21:59

Asa Shatkin

0 Comments

If there’s one thing you can count on every December, it’s those year-end “best of” lists. I’m not one to follow such obvious December trends – I’m giving you my Innovative Internet Marketing list in January! So without further ado, here are some of my picks as the best internet marketing campaigns of 2012. The “So Simple […]

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[Infographic] Effective Internet Marketing

Effective internet marketing

25 December 2012, 20:23

Asa Shatkin

3 Comments

This infographic details the prevailing trends for for effective online marketing, with some strong numbers to support each channel.

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Build an Effective Call to Action! Just Do It!

7 December 2012, 15:01

Asa Shatkin

0 Comments

Create a great call to action by being noticeable, showing a clear path and repeating your appeal. Use presumptive language and test variants to increase conversion.

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Lead Nurturing Emails: How They Increase Marketing Effectiveness

Nurturing Your Marketing Leads with Email

8 November 2012, 10:46

Asa Shatkin

1 Comment

76% of top performers utilize lead nurturing for their marketing campaigns. And focused nurturing shows significant time and cost savings.

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Cost Effective SEO with WordPress

25 October 2012, 16:01

Asa Shatkin

2 Comments

If you’re looking for cost effective SEO (Search Engine Optimization) to improve your search rank and traffic, WordPress is one of the best free tools available. WordPress is the most popular content management system in the world, and is currently used by over 16% of Alexa Internet’s top 1 million websites. It’s estimated that 22% of […]

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Online Marketing Techniques: Inbound vs. Outbound Marketing

online marketing techniques

9 October 2012, 12:07

Asa Shatkin

0 Comments

Online Marketing Techniques: It seems like everywhere you look marketing strategists are hard at work. Their goals are multi-faceted; attract customers, sell the product, generate leads, and show a proven ROI. And there are two popular schools of thought on how to meet these goals successfully; outbound and inbound marketing techniques. A lot of marketing […]

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Create Killer Landing Pages That Work

iTunes Landing Page

20 September 2012, 22:36

Asa Shatkin

1 Comment

Many small businesses make the big mistake of sending traffic to their home page and assuming customers will discover promotions and services by exploring their website. According to MarketingSherpa’s Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page. For the most part, this […]

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SEO Tips: The Right Way to Do On-Page SEO

SEO Tips

3 September 2012, 22:32

Asa Shatkin

5 Comments

There is a lot of information out there about on-page Search Engine Optimization (SEO), and it can be difficult to figure out what is valuable and what is bunk. While SEO may seem like an area constantly changing with no room for “guidelines,” there are time-tested rules and a “right way” to do on-page SEO […]

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Email Marketing Best Practices: Are You on Track?

Email marketing Best Practices

21 August 2012, 18:39

Asa Shatkin

0 Comments

Email has become a staple among online marketers, and the backbone for business correspondence. Gone are the days of writing a letter and waiting for weeks on end for a response. We are in an age of instant communication — although sometimes emails go unopened or overlooked when there’s already so much in our inboxes!

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Inbound Marketing Consultants: 6 Reasons You Need One for Your Niche

Inbound Marketing for your Niche Busniess

14 August 2012, 18:38

Asa Shatkin

2 Comments

Inbound marketing, with its reliance on the thoughtful engagement of targeted consumers, is the perfect way to expand a niche business.

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7 Steps to Effective Website Marketing

Internet Marketing Resources

2 August 2012, 18:04

Asa Shatkin

4 Comments

Fundamental steps to effective internet marketing for generating leads and producing a positive return on your investment. Using these tools efficiently can reap fruitful results in a short period of time.

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5 Effective Internet Marketing Books You Need to Read

25 July 2012, 20:32

Asa Shatkin

0 Comments

These are all hand-picked books that provide great insight into online marketing, from learning the ropes of SEO to making sure you are doing the best to market on major social media networks.

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