Category Archives: Improve Site Conversion

SEO for Dentists: From Print to Inbound Marketing

Fort Lauderdale Dentist - Prosthodontist - Cosmetic Dentist, DDS

1 March 2015, 16:45

Asa Shatkin

5 Comments

In January of 2011, Shebang developed a website with Dr. John Stone, DDS, a leading Ft. Lauderdale dentist and prosthodontist. At the time, Dr. Stone’s office was advertising in the local phone book and the phone book also managed their pay-per-click campaigns (Google AdWords).

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Build an Effective Call to Action! Just Do It!

7 December 2012, 15:01

Asa Shatkin

0 Comments

Create a great call to action by being noticeable, showing a clear path and repeating your appeal. Use presumptive language and test variants to increase conversion.

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Lead Nurturing Emails: How They Increase Marketing Effectiveness

Nurturing Your Marketing Leads with Email

8 November 2012, 10:46

Asa Shatkin

1 Comment

76% of top performers utilize lead nurturing for their marketing campaigns. And focused nurturing shows significant time and cost savings.

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SEO for Dentists: Focus on Local Search, a Blog and Google Plus

SEO for Dentists

19 October 2012, 13:58

Asa Shatkin

1 Comment

Did you know that 97% of consumers use on-line searches to research local services? Having a healthy on-line presence is a necessity for growing a dental practice, but how do you improve your practice’s on-line search results with focused SEO for dentists? 1. Submit your URL Once you have a website, submit the address to […]

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Create Killer Landing Pages That Work

iTunes Landing Page

20 September 2012, 22:36

Asa Shatkin

1 Comment

Many small businesses make the big mistake of sending traffic to their home page and assuming customers will discover promotions and services by exploring their website. According to MarketingSherpa’s Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page. For the most part, this […]

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5 Effective Internet Marketing Books You Need to Read

25 July 2012, 20:32

Asa Shatkin

0 Comments

These are all hand-picked books that provide great insight into online marketing, from learning the ropes of SEO to making sure you are doing the best to market on major social media networks.

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Effective Internet Marketing Techniques for Small Businesses

Effective Marketing Techniques for Small Businesses

14 July 2012, 20:31

Asa Shatkin

3 Comments

Many small businesses have little or no budget to advertise through traditional means like print and radio ads, phone book advertisements or direct mail. The good news is, businesses can use internet marketing techniques that present a greater return on their investment if they have an effective, search engine optimized website and focus on driving traffic […]

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Make Your Website Redesign a Success

10 July 2012, 02:17

Asa Shatkin

0 Comments

If you are considering a website redesign, this Ebook reviews the best (and worst) motivations for a redesign. It includes checklists for your landing pages and assets and walks you through the 7 steps to make your site a success.

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Top 7 Questions to Ask When Hiring a Web Development Company

Choosing a Web-Development Company

19 June 2012, 02:15

Asa Shatkin

1 Comment

The tough questions you should ask when considering a web development company to build your website.

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Using Website Optimizer to Reduce Bounce & Increase Conversion

9 May 2012, 15:13

Asa Shatkin

30 Comments

Although you may not have heard of it before, Google’s Website Optimizer is a great free multivariate testing tool for improving conversion.

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Creative Website Design + Effective Internet Marketing

20 June 2010, 03:19

Asa Shatkin

0 Comments

We’ll help you connect to potential customers with an engaging, creative website design. Then we’ll work together to drive traffic to your site with inbound marketing: SEOblogging, landing page creation and social media services. Finally, you can close the loop by converting visitors to leads and qualified leads to trackable sales.

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