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Category Archives: Inbound Marketing
In January of 2011, Shebang developed a website with Dr. John Stone, DDS, a leading Ft. Lauderdale dentist and prosthodontist. At the time, Dr. Stone’s office was advertising in the local phone book and the phone book also managed their pay-per-click campaigns (Google AdWords).
Everyone, it seems, has a marketing strategy. Trouble is, the Internet in general – and inbound marketing in particular – evolves so quickly that last year’s innovative marketing ideas are this year’s been-there-done-that. Still, when you’re talking about using the Internet to identify, reach out to and engage the people most likely to respond to […]
For anyone with even a passing interest in inbound marketing services and how business gets done these days, HubSpot’s Annual Executive Review of Inbound Marketing Trends and Tactics (aka 2013 State of Inbound Marketing) is a must-read. In the 2013 edition, HubSpot – the industry’s leading voice in marketing software and the folks who coined […]
Great inbound marketing is seldom an accident and always an inspiration. When you look at a few of the eureka moments realized by five organizations, you begin to realize not just the power of the message, but the importance of keeping the lines of communication open between you and your online audience. What Elements Contribute […]
Thanks to the Fort Lauderdale WordPress Meetup for the opportunity to present “Inbound Marketing & WordPress” at Nova Southeastern University. The audience asked some tough questions and was eager to learn about inbound. This presentation focused on using WordPress for inbound marketing and highlights two case studies (drstonedds.com and shebangdesign.com) and important inbound milestones. Slides and […]
A once-a-month blog, lonely Twitter feed or on-again/off-again email blast does not an inbound marketing campaign make. Though inbound is the premier strategy for reaching people in the digital marketplace, it’s easy for a novice to get lost in the weeds among the best practices and daily tasks. And though it may be tempting to […]
Create a great call to action by being noticeable, showing a clear path and repeating your appeal. Use presumptive language and test variants to increase conversion.
76% of top performers utilize lead nurturing for their marketing campaigns. And focused nurturing shows significant time and cost savings.
Did you know that 97% of consumers use on-line searches to research local services? Having a healthy on-line presence is a necessity for growing a dental practice, but how do you improve your practice’s on-line search results with focused SEO for dentists? 1. Submit your URL Once you have a website, submit the address to […]
Online Marketing Techniques: It seems like everywhere you look marketing strategists are hard at work. Their goals are multi-faceted; attract customers, sell the product, generate leads, and show a proven ROI. And there are two popular schools of thought on how to meet these goals successfully; outbound and inbound marketing techniques. A lot of marketing […]
Many small businesses make the big mistake of sending traffic to their home page and assuming customers will discover promotions and services by exploring their website. According to MarketingSherpa’s Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page. For the most part, this […]
Internet business blogging has become serious business for amateurs and professionals alike; proof that content marketing is one of the the hottest trends in marketing (and will only continue to grow). Simply put, many businesses see high ROI from blogging and it creates traffic, leads, and keeps your business front and center with customers. Why Blog? […]
There is a lot of information out there about on-page Search Engine Optimization (SEO), and it can be difficult to figure out what is valuable and what is bunk. While SEO may seem like an area constantly changing with no room for “guidelines,” there are time-tested rules and a “right way” to do on-page SEO […]
Inbound marketing, with its reliance on the thoughtful engagement of targeted consumers, is the perfect way to expand a niche business.