Category Archives: Landing Pages

SEO Packages: What to Look For in a Provider

SEO Packages

20 September 2013, 12:18

Asa Shatkin

3 Comments

As with any business investment, the question with SEO packages is not what you’ll spend, but how it will pay off. Part of your overall inbound marketing strategy, SEO kicks your website to the next level by improving the “discoverability” of your website in a search engine’s organic (non-paid) results. There’s a reason it’s called “Google” […]

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Inbound Marketing Services: A 2013 Review

Inbound Marketing Services - Marketing budgets 2013

21 June 2013, 09:40

Asa Shatkin

2 Comments

For anyone with even a passing interest in inbound marketing services and how business gets done these days, HubSpot’s Annual Executive Review of Inbound Marketing Trends and Tactics (aka 2013 State of Inbound Marketing) is a must-read. In the 2013 edition, HubSpot – the industry’s leading voice in marketing software and the folks who coined […]

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How Much Does a Website Cost?

Stock PhotograpghyYour photography speaks of you and your brand.

29 March 2013, 00:48

Asa Shatkin

0 Comments

So … how much does a website cost? We’ve been building websites since the mid-90’s, so we know a little about the factors that influence the price of a website; core functionality, number of pages, the platform and (development) language it is built in, how flexible it is, whether it is responsive (mobile phone/tablet friendly). Let’s […]

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Online Marketing Techniques: Inbound vs. Outbound Marketing

online marketing techniques

9 October 2012, 12:07

Asa Shatkin

0 Comments

Online Marketing Techniques: It seems like everywhere you look marketing strategists are hard at work. Their goals are multi-faceted; attract customers, sell the product, generate leads, and show a proven ROI. And there are two popular schools of thought on how to meet these goals successfully; outbound and inbound marketing techniques. A lot of marketing […]

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Create Killer Landing Pages That Work

iTunes Landing Page

20 September 2012, 22:36

Asa Shatkin

1 Comment

Many small businesses make the big mistake of sending traffic to their home page and assuming customers will discover promotions and services by exploring their website. According to MarketingSherpa’s Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page. For the most part, this […]

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