Category Archives: Web Based Marketing

SEO for Dentists: From Print to Inbound Marketing

Fort Lauderdale Dentist - Prosthodontist - Cosmetic Dentist, DDS

1 March 2015, 16:45

Asa Shatkin

5 Comments

In January of 2011, Shebang developed a website with Dr. John Stone, DDS, a leading Ft. Lauderdale dentist and prosthodontist. At the time, Dr. Stone’s office was advertising in the local phone book and the phone book also managed their pay-per-click campaigns (Google AdWords).

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How Much Does a Website Cost?

Stock PhotograpghyYour photography speaks of you and your brand.

29 March 2013, 00:48

Asa Shatkin

0 Comments

So … how much does a website cost? We’ve been building websites since the mid-90’s, so we know a little about the factors that influence the price of a website; core functionality, number of pages, the platform and (development) language it is built in, how flexible it is, whether it is responsive (mobile phone/tablet friendly). Let’s […]

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Cost Effective SEO: Finding What Works for You

Cost effective SEO

21 March 2013, 13:56

Asa Shatkin

2 Comments

Cost effective SEO (Search Engine Optimization) isn’t difficult to find and many companies include an SEO component as part of their marketing software. I’ve reviewed my favorites here so you’ll get a sense of what out there in the market and what the tools cost. Really Cost Effective SEO HubSpot, the guru of inbound marketing, markets […]

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[Video] The Most Innovative Internet Marketing Ideas of 2012

Innovative internet marketing - tesco

13 January 2013, 21:59

Asa Shatkin

0 Comments

If there’s one thing you can count on every December, it’s those year-end “best of” lists. I’m not one to follow such obvious December trends – I’m giving you my Innovative Internet Marketing list in January! So without further ado, here are some of my picks as the best internet marketing campaigns of 2012. The “So Simple […]

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[Infographic] Effective Internet Marketing

Effective internet marketing

25 December 2012, 20:23

Asa Shatkin

3 Comments

This infographic details the prevailing trends for for effective online marketing, with some strong numbers to support each channel.

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Build an Effective Call to Action! Just Do It!

7 December 2012, 15:01

Asa Shatkin

0 Comments

Create a great call to action by being noticeable, showing a clear path and repeating your appeal. Use presumptive language and test variants to increase conversion.

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Lead Nurturing Emails: How They Increase Marketing Effectiveness

Nurturing Your Marketing Leads with Email

8 November 2012, 10:46

Asa Shatkin

1 Comment

76% of top performers utilize lead nurturing for their marketing campaigns. And focused nurturing shows significant time and cost savings.

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Cost Effective SEO with WordPress

25 October 2012, 16:01

Asa Shatkin

2 Comments

If you’re looking for cost effective SEO (Search Engine Optimization) to improve your search rank and traffic, WordPress is one of the best free tools available. WordPress is the most popular content management system in the world, and is currently used by over 16% of Alexa Internet’s top 1 million websites. It’s estimated that 22% of […]

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SEO for Dentists: Focus on Local Search, a Blog and Google Plus

SEO for Dentists

19 October 2012, 13:58

Asa Shatkin

1 Comment

Did you know that 97% of consumers use on-line searches to research local services? Having a healthy on-line presence is a necessity for growing a dental practice, but how do you improve your practice’s on-line search results with focused SEO for dentists? 1. Submit your URL Once you have a website, submit the address to […]

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Online Marketing Techniques: Inbound vs. Outbound Marketing

online marketing techniques

9 October 2012, 12:07

Asa Shatkin

0 Comments

Online Marketing Techniques: It seems like everywhere you look marketing strategists are hard at work. Their goals are multi-faceted; attract customers, sell the product, generate leads, and show a proven ROI. And there are two popular schools of thought on how to meet these goals successfully; outbound and inbound marketing techniques. A lot of marketing […]

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Create Killer Landing Pages That Work

iTunes Landing Page

20 September 2012, 22:36

Asa Shatkin

1 Comment

Many small businesses make the big mistake of sending traffic to their home page and assuming customers will discover promotions and services by exploring their website. According to MarketingSherpa’s Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page. For the most part, this […]

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Why Blog? How About 6.9 Times More Traffic to Your Website?

Active Blogging gets More Traffic

9 September 2012, 22:37

Asa Shatkin

0 Comments

Internet business blogging has become serious business for amateurs and professionals alike; proof that content marketing is one of the the hottest trends in marketing (and will only continue to grow). Simply put, many businesses see high ROI from blogging and it creates traffic, leads, and keeps your business front and center with customers. Why Blog? […]

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SEO Tips: The Right Way to Do On-Page SEO

SEO Tips

3 September 2012, 22:32

Asa Shatkin

5 Comments

There is a lot of information out there about on-page Search Engine Optimization (SEO), and it can be difficult to figure out what is valuable and what is bunk. While SEO may seem like an area constantly changing with no room for “guidelines,” there are time-tested rules and a “right way” to do on-page SEO […]

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Inbound Marketing Consultants: 6 Reasons You Need One for Your Niche

Inbound Marketing for your Niche Busniess

14 August 2012, 18:38

Asa Shatkin

2 Comments

Inbound marketing, with its reliance on the thoughtful engagement of targeted consumers, is the perfect way to expand a niche business.

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The Essential Step-by-Step Guide to Internet Marketing

3 August 2012, 20:32

Asa Shatkin

0 Comments

Whether your business is just getting started with internet marketing or you just want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.

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7 Steps to Effective Website Marketing

Internet Marketing Resources

2 August 2012, 18:04

Asa Shatkin

4 Comments

Fundamental steps to effective internet marketing for generating leads and producing a positive return on your investment. Using these tools efficiently can reap fruitful results in a short period of time.

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5 Effective Internet Marketing Books You Need to Read

25 July 2012, 20:32

Asa Shatkin

0 Comments

These are all hand-picked books that provide great insight into online marketing, from learning the ropes of SEO to making sure you are doing the best to market on major social media networks.

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Effective Internet Marketing Techniques for Small Businesses

Effective Marketing Techniques for Small Businesses

14 July 2012, 20:31

Asa Shatkin

3 Comments

Many small businesses have little or no budget to advertise through traditional means like print and radio ads, phone book advertisements or direct mail. The good news is, businesses can use internet marketing techniques that present a greater return on their investment if they have an effective, search engine optimized website and focus on driving traffic […]

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Make Your Website Redesign a Success

10 July 2012, 02:17

Asa Shatkin

0 Comments

If you are considering a website redesign, this Ebook reviews the best (and worst) motivations for a redesign. It includes checklists for your landing pages and assets and walks you through the 7 steps to make your site a success.

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Using Website Optimizer to Reduce Bounce & Increase Conversion

9 May 2012, 15:13

Asa Shatkin

30 Comments

Although you may not have heard of it before, Google’s Website Optimizer is a great free multivariate testing tool for improving conversion.

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Professional, Creative + Tested Email Design

21 April 2012, 19:43

Asa Shatkin

0 Comments

We help small businesses build an online customer base and email them regularly. And we help the big boys stay at the top of their game. Every creative email we design is tested in more than 48 email clients and mobile devices.

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Browser-Tested Web Design: ImPACT®

10 January 2012, 01:12

Asa Shatkin

0 Comments

ImPACT is the leading provider of computerized neurocognitive assessment tools and services that are used by medical professionals to assist them in determining an athlete’s fitness to return to play after suffering a concussion.

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Easy to Use Web Design: CPC Group

11 December 2011, 20:49

Asa Shatkin

0 Comments

CPC Group is a vacation ownership consulting firm helping clients take profitability to the next level by innovating superior products, services, processes and policies.

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Easy to Update Websites: East Coast Storage Equipment Company

24 September 2011, 18:54

Asa Shatkin

0 Comments

East Coast Storage Equipment provides new and used warehouse equipment for the storage rack and material handling industry.

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Bulletproof Web Design: G2G Americas

11 August 2011, 01:47

Asa Shatkin

0 Comments

G2G Americas is an international business consulting firm specializing in trade, investment, and finance in the Americas region.

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