- SEO for Dentists: From Print to Inbound Marketing
- SEO Packages: What to Look For in a Provider
- 8 Great Marketing Ideas from the Last 12 Months …
- 7 Innovative Marketing Ideas to Get the ROI Rolling
- Inbound Marketing Services: A 2013 Review
- 9 Kick-Ass Email Newsletters
- 5 Examples of Great Inbound Marketing
- Everything you need to know about Google Authorship
- Six Email Marketing Mistakes You’re Making, and How to Fix Them
- How Much Does a Website Cost?
Category Archives: Web Based Marketing
In January of 2011, Shebang developed a website with Dr. John Stone, DDS, a leading Ft. Lauderdale dentist and prosthodontist. At the time, Dr. Stone’s office was advertising in the local phone book and the phone book also managed their pay-per-click campaigns (Google AdWords).
Your photography speaks of you and your brand.
So … how much does a website cost? We’ve been building websites since the mid-90’s, so we know a little about the factors that influence the price of a website; core functionality, number of pages, the platform and (development) language it is built in, how flexible it is, whether it is responsive (mobile phone/tablet friendly). Let’s […]
Cost effective SEO (Search Engine Optimization) isn’t difficult to find and many companies include an SEO component as part of their marketing software. I’ve reviewed my favorites here so you’ll get a sense of what out there in the market and what the tools cost. Really Cost Effective SEO HubSpot, the guru of inbound marketing, markets […]
If there’s one thing you can count on every December, it’s those year-end “best of” lists. I’m not one to follow such obvious December trends – I’m giving you my Innovative Internet Marketing list in January! So without further ado, here are some of my picks as the best internet marketing campaigns of 2012. The “So Simple […]
Create a great call to action by being noticeable, showing a clear path and repeating your appeal. Use presumptive language and test variants to increase conversion.
76% of top performers utilize lead nurturing for their marketing campaigns. And focused nurturing shows significant time and cost savings.
If you’re looking for cost effective SEO (Search Engine Optimization) to improve your search rank and traffic, WordPress is one of the best free tools available. WordPress is the most popular content management system in the world, and is currently used by over 16% of Alexa Internet’s top 1 million websites. It’s estimated that 22% of […]
Did you know that 97% of consumers use on-line searches to research local services? Having a healthy on-line presence is a necessity for growing a dental practice, but how do you improve your practice’s on-line search results with focused SEO for dentists? 1. Submit your URL Once you have a website, submit the address to […]
Online Marketing Techniques: It seems like everywhere you look marketing strategists are hard at work. Their goals are multi-faceted; attract customers, sell the product, generate leads, and show a proven ROI. And there are two popular schools of thought on how to meet these goals successfully; outbound and inbound marketing techniques. A lot of marketing […]
Many small businesses make the big mistake of sending traffic to their home page and assuming customers will discover promotions and services by exploring their website. According to MarketingSherpa’s Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page. For the most part, this […]
Internet business blogging has become serious business for amateurs and professionals alike; proof that content marketing is one of the the hottest trends in marketing (and will only continue to grow). Simply put, many businesses see high ROI from blogging and it creates traffic, leads, and keeps your business front and center with customers. Why Blog? […]
There is a lot of information out there about on-page Search Engine Optimization (SEO), and it can be difficult to figure out what is valuable and what is bunk. While SEO may seem like an area constantly changing with no room for “guidelines,” there are time-tested rules and a “right way” to do on-page SEO […]
Inbound marketing, with its reliance on the thoughtful engagement of targeted consumers, is the perfect way to expand a niche business.
Whether your business is just getting started with internet marketing or you just want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.
Fundamental steps to effective internet marketing for generating leads and producing a positive return on your investment. Using these tools efficiently can reap fruitful results in a short period of time.
These are all hand-picked books that provide great insight into online marketing, from learning the ropes of SEO to making sure you are doing the best to market on major social media networks.
Many small businesses have little or no budget to advertise through traditional means like print and radio ads, phone book advertisements or direct mail. The good news is, businesses can use internet marketing techniques that present a greater return on their investment if they have an effective, search engine optimized website and focus on driving traffic […]
If you are considering a website redesign, this Ebook reviews the best (and worst) motivations for a redesign. It includes checklists for your landing pages and assets and walks you through the 7 steps to make your site a success.
Although you may not have heard of it before, Google’s Website Optimizer is a great free multivariate testing tool for improving conversion.
ImPACT is the leading provider of computerized neurocognitive assessment tools and services that are used by medical professionals to assist them in determining an athlete’s fitness to return to play after suffering a concussion.
CPC Group is a vacation ownership consulting firm helping clients take profitability to the next level by innovating superior products, services, processes and policies.
East Coast Storage Equipment provides new and used warehouse equipment for the storage rack and material handling industry.
G2G Americas is an international business consulting firm specializing in trade, investment, and finance in the Americas region.