- [Infographic] Effective Internet Marketing
- Simple SEO: Top 10 SEO Books to Sharpen Your Marketing Know-How
- Create Killer Landing Pages That Work
- Top Five 2012 Email Marketing Trends
- Build an Effective Call to Action! Just Do It!
- SEO Tips: The Right Way to Do On-Page SEO
- 5 Steps to Creative Website Design (That Doesn’t Suck)
- [Video] The Most Innovative Internet Marketing of 2012
- SEO for Dentists: From Print to Inbound Marketing
- Best Email Marketing Campaigns of 2012: Mobile Tops the List
- Effective Internet Marketing Techniques for Small Businesses
- Email Marketing Best Practices: Are You on Track?
- 7 Steps to Effective Website Marketing
- 10 Tried & True Website Formats
- Why Blog? How About 6.9 Times More Traffic to Your Website?
- Creative Website Design: Planning Required
- Lead Nurturing Emails: How They Increase Marketing Effectiveness
- View All Posts >>
Category Archives: Web Design
In January of 2011, Shebang developed a website with Dr. John Stone, DDS, a leading Ft. Lauderdale dentist and prosthodontist. At the time, Dr. Stone’s office was advertising in the local phone book and the phone book also managed their pay-per-click campaigns (Google AdWords).
As with any business investment, the question with SEO packages is not what you’ll spend, but how it will pay off. Part of your overall inbound marketing strategy, SEO kicks your website to the next level by improving the “discoverability” of your website in a search engine’s organic (non-paid) results. There’s a reason it’s called “Google” […]
In the never-ending quest to break out of the crowd and attract customer attention, click-throughs, phone calls, loyalty and what-have-you, a year can make a big difference. The last 12 months have seen evolution in marketing ideas and tactics. Some of the following examples you can put to work now – others are thought-starters that […]
For anyone with even a passing interest in inbound marketing services and how business gets done these days, HubSpot’s Annual Executive Review of Inbound Marketing Trends and Tactics (aka 2013 State of Inbound Marketing) is a must-read. In the 2013 edition, HubSpot – the industry’s leading voice in marketing software and the folks who coined […]
Just like regular email, an email newsletter needs to have a raison d’être – a reason to be – otherwise, it’s just spam fodder. If you have your heart set on a dynamite, once-a-week email newsletters, you better make sure you have enough interesting content to populate it. For B2Cs, the weekly or bi-weekly email newsletter is a natural […]
Great inbound marketing is seldom an accident and always an inspiration. When you look at a few of the eureka moments realized by five organizations, you begin to realize not just the power of the message, but the importance of keeping the lines of communication open between you and your online audience. What Elements Contribute […]
Your photography speaks of you and your brand.
So … how much does a website cost? We’ve been building websites since the mid-90’s, so we know a little about the factors that influence the price of a website; core functionality, number of pages, the platform and (development) language it is built in, how flexible it is, whether it is responsive (mobile phone/tablet friendly). Let’s […]
Thanks to the Fort Lauderdale WordPress Meetup for the opportunity to present “Inbound Marketing & WordPress” at Nova Southeastern University. The audience asked some tough questions and was eager to learn about inbound. This presentation focused on using WordPress for inbound marketing and highlights two case studies (drstonedds.com and shebangdesign.com) and important inbound milestones. Slides and […]
Website functionality has evolved beyond the UI (user interface). It’s all about the UX – the user experience. Visually stunning websites draw you into their world, and give you a reason to stay there awhile. Some of the highly conceptual designs described below may not be a good idea for your business-oriented site … but what a […]
Effective online marketing blogs run the gamut of topics and approaches, and the word “effective” is subjective: a blog that is spot on for you may bomb with someone else. But the best blogs all share common elements – they’re easy to understand, crafted by experts and make you want to come back for more. […]
With over 50% of the NFL database comprised of mobile email users, a responsive design email template was created for this newsletter to make it mobile-friendly – and easy view and scroll with a touch of a finger.
Email marketing is here to stay. In fact, it’s such an important part of online marketing that 59% of B2B marketers say email is the most effective channel in generating revenue. But which business had the best email marketing campaigns of 2012? Who was the top dog when it came being the most read and […]
If there’s one thing you can count on every December, it’s those year-end “best of” lists. I’m not one to follow such obvious December trends – I’m giving you my Innovative Internet Marketing list in January! So without further ado, here are some of my picks as the best internet marketing campaigns of 2012. The “So Simple […]
Creating (or redesigning) a website is definitely a team effort. So when it’s time to hire a web designer, seek out one who understands inbound marketing, SEO, the power of a blog and social media, email lead nurturing, and is ready to support your long-term marketing goals. What should your website designer know? 1. How […]
Create a great call to action by being noticeable, showing a clear path and repeating your appeal. Use presumptive language and test variants to increase conversion.
Microsoft is doing a great job at poking fun of themselves with their “Browser You Loved to Hate Campaign.” Striving to suck less could help make the software maker a real winner in the browser wars. When IE 9 Launched, the company launched a parody video that focused on a tech-savvy guy taking pokes at […]
Online Marketing Techniques: It seems like everywhere you look marketing strategists are hard at work. Their goals are multi-faceted; attract customers, sell the product, generate leads, and show a proven ROI. And there are two popular schools of thought on how to meet these goals successfully; outbound and inbound marketing techniques. A lot of marketing […]
Many small businesses make the big mistake of sending traffic to their home page and assuming customers will discover promotions and services by exploring their website. According to MarketingSherpa’s Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page. For the most part, this […]
Internet business blogging has become serious business for amateurs and professionals alike; proof that content marketing is one of the the hottest trends in marketing (and will only continue to grow). Simply put, many businesses see high ROI from blogging and it creates traffic, leads, and keeps your business front and center with customers. Why Blog? […]
There is a lot of information out there about on-page Search Engine Optimization (SEO), and it can be difficult to figure out what is valuable and what is bunk. While SEO may seem like an area constantly changing with no room for “guidelines,” there are time-tested rules and a “right way” to do on-page SEO […]
Inbound marketing, with its reliance on the thoughtful engagement of targeted consumers, is the perfect way to expand a niche business.
Online marketing bloggers and analysts like to say that email marketing is dying or already dead, especially with newer technology like text messaging or even more direct private messaging in the form of Facebook, LinkedIn, or Twitter.
Fundamental steps to effective internet marketing for generating leads and producing a positive return on your investment. Using these tools efficiently can reap fruitful results in a short period of time.