Internet Marketing Ideas: The Marketing Blog

12 Valuable Life Lessons to Take Away from Computer Games

24 March 2014, 18:06

Camille McClane

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Readers who may remember Robert Fulghum’s classic celebration of childhood wisdom All I Really Need to Know I Learned in Kindergarten may see in its warm, simple tenets the very same directives we learn from video games: Share everything. Play fair. Don’t hit people… but shoot the undead in the brain until they’re a pool […]

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SEO Packages: What to Look For in a Provider

20 September 2013, 12:18

Asa Shatkin

1 Comment

As with any business investment, the question with SEO packages is not what you’ll spend, but how it will pay off. Part of your overall inbound marketing strategy, SEO kicks your website to the next level by improving the “discoverability” of your website in a search engine’s organic (non-paid) results. There’s a reason it’s called “Google” […]

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8 Great Marketing Ideas from the Last 12 Months …

6 September 2013, 12:11

Asa Shatkin

2 Comments

In the never-ending quest to break out of the crowd and attract customer attention, click-throughs, phone calls, loyalty and what-have-you, a year can make a big difference. The last 12 months have seen evolution in marketing ideas and tactics. Some of the following examples you can put to work now – others are thought-starters that […]

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7 Innovative Marketing Ideas to Get the ROI Rolling

19 August 2013, 18:11

Asa Shatkin

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Everyone, it seems, has a marketing strategy. Trouble is, the Internet in general – and inbound marketing in particular – evolves so quickly that last year’s innovative marketing ideas are this year’s been-there-done-that. Still, when you’re talking about using the Internet to identify, reach out to and engage the people most likely to respond to […]

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Inbound Marketing Services: A 2013 Review

21 June 2013, 09:40

Asa Shatkin

2 Comments

For anyone with even a passing interest in inbound marketing services and how business gets done these days, HubSpot’s Annual Executive Review of Inbound Marketing Trends and Tactics (aka 2013 State of Inbound Marketing) is a must-read. In the 2013 edition, HubSpot – the industry’s leading voice in marketing software and the folks who coined […]

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9 Kick-Ass Email Newsletters

15 May 2013, 20:33

Asa Shatkin

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Just like regular email, an email newsletter needs to have a raison d’être – a reason to be – otherwise, it’s just spam fodder. If you have your heart set on a dynamite, once-a-week email newsletters, you better make sure you have enough interesting content to populate it. For B2Cs, the weekly or bi-weekly email newsletter is a natural […]

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5 Examples of Great Inbound Marketing

12 May 2013, 15:13

Asa Shatkin

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Great inbound marketing is seldom an accident and always an inspiration. When you look at a few of the eureka moments realized by five organizations, you begin to realize not just the power of the message, but the importance of keeping the lines of communication open between you and your online audience. What Elements Contribute […]

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Everything you need to know about Google Authorship

10 May 2013, 12:10

Asa Shatkin

0 Comments

As the reigning king of the search engine universe, Google goes to great lengths to keep less-than-valuable content – I believe “crap” is the technical term – off its results pages. Penguin and Panda stalk the Internet for keyword-stuffed phrasing, and content with black-hat linking tactics feel the wrath of lowered page rankings. So as […]

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Six Email Marketing Mistakes You’re Making, and How to Fix Them

11 April 2013, 11:04

Angie Picardo

2 Comments

Today, email marketing is a must. A solid campaign can help you gain customers, readers and promote your brand. But it’s also one of the easier marketing methods to screw up. Put “free” in your headline? You just likely triggered a spam filter. Just blindly sending emails in the hopes for a response? That’s a […]

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How Much Does a Website Cost?

Stock Photograpghy Your photography speaks of you and your brand.

29 March 2013, 00:48

Asa Shatkin

0 Comments

So … how much does a website cost? We’ve been building websites since the mid-90′s, so we know a little about the factors that influence the price of a website; core functionality, number of pages, the platform and (development) language it is built in, how flexible it is, whether it is responsive (mobile phone/tablet friendly). Let’s […]

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Cost Effective SEO: Finding What Works for You

21 March 2013, 13:56

Asa Shatkin

2 Comments

Cost effective SEO (Search Engine Optimization) isn’t difficult to find and many companies include an SEO component as part of their marketing software. I’ve reviewed my favorites here so you’ll get a sense of what out there in the market and what the tools cost. Really Cost Effective SEO HubSpot, the guru of inbound marketing, markets […]

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Inbound Marketing with WordPress: Presentation at Fort Lauderdale WordPress Meetup

8 March 2013, 03:45

Asa Shatkin

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Thanks to the Fort Lauderdale WordPress Meetup for the opportunity to present “Inbound Marketing & WordPress” at Nova Southeastern University. The audience asked some tough questions and was eager to learn about inbound. This presentation focused on using WordPress for inbound marketing and highlights two case studies (drstonedds.com and shebangdesign.com) and important inbound milestones. Slides and […]

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10 Examples of Visually Stunning Websites

21 February 2013, 09:16

Asa Shatkin

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Website functionality has evolved beyond the UI (user interface). It’s all about the UX – the user experience. Visually stunning websites draw you into their world, and give you a reason to stay there awhile. Some of the highly conceptual designs described below may not be a good idea for your business-oriented site … but what a […]

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How to Hire an Inbound Marketing Consultant

14 February 2013, 01:08

Asa Shatkin

0 Comments

A once-a-month blog, lonely Twitter feed or on-again/off-again email blast does not an inbound marketing campaign make. Though inbound is the premier strategy for reaching people in the digital marketplace, it’s easy for a novice to get lost in the weeds among the best practices and daily tasks. And though it may be tempting to […]

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10 Popular and Effective Online Marketing Blogs

6 February 2013, 13:32

Asa Shatkin

5 Comments

Effective online marketing blogs run the gamut of topics and approaches, and the word “effective” is subjective: a blog that is spot on for you may bomb with someone else. But the best blogs all share common elements – they’re easy to understand, crafted by experts and make you want to come back for more. […]

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Best Email Marketing Campaigns of 2012: Mobile Tops the List

With over 50% of the NFL database comprised of mobile email users, a responsive design email template was created for this newsletter to make it mobile-friendly – and easy view and scroll with a touch of a finger. With over 50% of the NFL database comprised of mobile email users, a responsive design email template was created for this newsletter to make it mobile-friendly – and easy view and scroll with a touch of a finger.

25 January 2013, 11:16

Asa Shatkin

1 Comment

Email marketing is here to stay. In fact, it’s such an important part of online marketing that 59% of B2B marketers say email is the most effective channel in generating revenue. But which business had the best email marketing campaigns of 2012? Who was the top dog when it came being the most read and […]

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[Video] The Most Innovative Internet Marketing Ideas of 2012

13 January 2013, 21:59

Asa Shatkin

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If there’s one thing you can count on every December, it’s those year-end “best of” lists. I’m not one to follow such obvious December trends – I’m giving you my Innovative Internet Marketing list in January! So without further ado, here are some of my picks as the best internet marketing campaigns of 2012. The “So Simple […]

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5 Steps to Creative Website Design (That Doesn’t Suck)

9 January 2013, 19:42

Asa Shatkin

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Yes, we know—your website is your baby. And we all believe our baby is the most beautiful, perfect baby on earth. Your baby eats rainbows and poops diamonds. It can do no wrong. But in the real world of creative website design, flaws and oversights both great and small can change the way people perceive […]

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10 Reasons to Hire a Web Designer Who is a Marketing Superhero

2 January 2013, 20:19

Asa Shatkin

0 Comments

Creating (or redesigning) a website is definitely a team effort. So when it’s time to hire a web designer, seek out one who understands inbound marketing, SEO, the power of a blog and social media, email lead nurturing, and is ready to support your long-term marketing goals. What should your website designer know? 1. How […]

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[Infographic] Effective Internet Marketing

25 December 2012, 20:23

Asa Shatkin

3 Comments

This infographic details the prevailing trends for for effective online marketing, with some strong numbers to support each channel.

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Build an Effective Call to Action! Just Do It!

7 December 2012, 15:01

Asa Shatkin

0 Comments

Create a great call to action by being noticeable, showing a clear path and repeating your appeal. Use presumptive language and test variants to increase conversion.

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Microsoft Doing a Great Job of Sucking Less

29 November 2012, 17:00

Asa Shatkin

0 Comments

Microsoft is doing a great job at poking fun of themselves with their “Browser You Loved to Hate Campaign.” Striving to suck less could help make the software maker a real winner in the browser wars. When IE 9 Launched, the company launched a parody video that focused on a tech-savvy guy taking pokes at […]

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Simple SEO: Top 10 SEO Books to Sharpen Your Marketing Know-How

15 November 2012, 10:47

Asa Shatkin

3 Comments

Aaahhhhhh … nothing better on a saturday night than curling up with a cup of tea and a relaxing SEO book. Ok – not really (I’m more of a coffee guy), but these selections will keep you up to speed and maybe make your day-to-day online marketing more focused. This list looks at some of […]

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Social Media is a lot like Sex

12 November 2012, 14:10

Asa Shatkin

0 Comments

A fun slideshare from HubSpot on, ahem, social media (everybody’s doing it):-)

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Lead Nurturing Emails: How They Increase Marketing Effectiveness

8 November 2012, 10:46

Asa Shatkin

1 Comment

76% of top performers utilize lead nurturing for their marketing campaigns. And focused nurturing shows significant time and cost savings.

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