Online Marketing Consultants + Inbound Marketing Services

Online Marketing Consultants: Inbound Marketing Services

What are Inbound Marketing Services?

Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value.

Our inbound marketing services are focused, effective, and consistently deliver a cost per lead dramatically lower than outbound marketing (direct mail, radio, tv advertisements, sales fliers, trade shows, cold-calling).1



What Marketing Services Does Shebang Offer?

Shebang is a HubSpot Certified Partner.  That means we  have been trained with HubSpot and are certified to offer online marketing consulting and inbound marketing services to help your business get more traffic, leads, and customers:

hubspot-partner

Attracting Traffic:

On page SEO packages
Blogging
Link Building
Social Media Interactions

Traffic to Leads:

Build Offers
Landing Page Creation
Build Calls to Action

Leads to Customers:

Build Lead Nurturing Sequences
Segmenting Leads
Send Email Campaigns


Does Inbound Marketing Work?

Yes, inbound marketing is effective internet marketing. You can expect more traffic, more low-cost leads, and more sales. See how we created a 600% increase in traffic and the best year ever for one of our clients.

More Traffic

A recent study found that after 12 months of active inbound marketing, customers starting with 1 to 199 monthly website visitors experienced 7.8 times more traffic. Those starting with 200-499 visitors per month observed an average 17 percent increase in monthly traffic. Overall, users experienced an average 13 percent increase in visitors month-to-month.

More Low Cost Leads

Leads from Blogging, Social Media and SEO channels cost less than any outbound channel (direct mail, telemarketing, trade shows). On average, customers who use inbound services get 32% more leads per month after just three months. Among those who had not captured leads prior to inbound marketing, users on average had 33 leads per month after 5 to 7 months. This number increased to 103 leads per month among customers who used inbound marketing for at least 11 months.1 In addition, Inbound marketing-dominated organizations experience a 61% lower cost per lead than outbound marketing dominated organizations. In 2012 the average cost per lead was $135 for inbound marketers to outbound’s $346. That’s a 61% difference!2

More Sales and Return on Investment

After 12 months of active use, 64 percent of inbound marketing users said sales increased, and 18 percent said sales increased by at least 25 percent. Of those who observed an increase, 58 percent saw the increase within 5 to 7 months of use.


Sources:
1State of Inbound Marketing, Hubspot March, 2012
2Return on Investment from Inbound Marketing through Implementing HubSpot Software, Kendra Desrosiers & Mathew Paisner, August, 2011