Shebang Online Marketing Group - Web Design in Boca Raton, FL

The Creative Website Design Checklist

When we build a new website, we use this creative website design checklist to help answer the basic questions about esthetics and content and to get our clients thinking about their website marketing plan once the site has launched.

The last section in the checklist, “Revenue Goals and Website Marketing Plan” asks what the marketing fuel for the website will be. It’s worth serious consideration if you want to succeed online.

• Describe the products or services you sell.
• What types of people do you expect will visit your website most often? (age, industry, male/female, income, etc.)?
• List your main competitors. What do you like and dislike about your competitors websites?
• What sets you apart from your competitors? What is your unique value proposition?
• Will you be selling any products or taking payments on your website?

• Have you already purchased a domain name and hosting?
• What is your new website address?
• Who will maintain content for the site?
• What attributes would you like your website to reflect about your business (How should visitors perceive you)?
• Have you already prepared content (copy or images) that you would like to include on the site?
• Do you already have branded Twitter, LinkedIn and Facebook pages with completed profiles?
• If you were using a search engine, what words or phrases would you use to find your site? Which of these words or phrases is most important? Second? Third?

• Do you currently make use of consistent colors or branding? Are there specific colors and/or images that conveys the personality and tone of your business?
• Do you already have a logo or branded materials such as business cards, stationery? Do you have a catalog, brochure, newsletter or any samples of previous work?
• Are there other creative website designs that you particularly like? Why? (Specific page elements, colors, typography, photos, etc.)

• Do you plan to spend time generating website traffic?
• What are the monthly revenue goals for the website?
• How many customers will you need to accomplish this goal?
• Will you be blogging, interacting in social media, link-building, creating landing pages, creating lead nurturing campaigns?
• What offers (ebooks, whitepapers, webinars) will be available on your website?
• What additional information would you like us to know?
• Will you need help marketing your business?